The Pivot is Almost Here

As of May 1, 2020, the stay-at-home orders in Texas have been lifted for optometrists, and office calls are increasing daily.

Now is the time to make sure your office has an updated schedule, lots of patient posting and engagement on GoogeMyBusiness, social media and email.

The patient calls and patient appointment requests ending April 30 have increased dramatically, and shows a strong year-over-year recovery from the COVID-19 closures.

Action to take today:

• Update pictures of your staff with PPE equipment on and ready to care for patients. Videos focusing on your extra safety procedures will help tremendously.
• Email your patients your new office hours and start setting appointments.
• Facebook … pictures, pictures, pictures … say more than words.
• eMail … help with templates and EHR setup.

When we see Texas patients resume searching for: eye doctor, eye exams, eye-doctor-near-me we will alert you to the pivot. TSO can be ahead of the competition and drive into a better second half of the year.