TSO Network Update - October 2017

8 l October 2017 Practice Management October and Winning in the 4th Quarter I have heard that announcement for over 32 years that I have enjoyed living in world of eye care and I am so excited for TSO as we are positioned to close out 2017 strong and launch into 2018. I share insights on just how we can do it together to which, in reference to football I will call plays or the “4 P’s” as we look forward. Product, Presentation, Promotion and People Product: Your practice consultant team recently spent a full day with Jay Binkowitz of GPN/The Edge, as we examined merchandise management. We can provide guidance in management of your products, importantly your frames, regarding visual clutter, product placement throughout the practice.. all through the eyes of your patients. The practice consultant team completes an Office Improvement Plan with the Doctor shareholder or designated management team member, as we look forward to sharing the true difference that can be made in examining the product placement. That leads to next subject, presentation. Presentation: In preparation to winning in the fourth quarter, take a good look at what needs to be changed regarding your overall practice presentation. Obtain guidance or a second opinion with regards to practice product presentation, the practice consultant team looks forward to sharing with you what to consider. The practice consultant team can also share insights not only in presentation tools as well as what technology that patients expect over your competitor can make the difference. Promotion The lifeline to driving exams into your practice along with talent you have positioned, Practice Consultants CORNER — Steve Coronado TSO. Com and all its resources are available, so don’t hesitate to use them! From digital marketing, exam scheduler, Flexible Spending signage that you can order through the e-store; there are tons or resources at your fingertips. Partner with your practice consultant and refer to the recently published Fourth Quarter Marketing Guide. People: People, the key to it all, the players you have on your team and development of their skill set from the all-important first impression Front Desk associate, your Optometric Techs that mirror the care you expect, to your Opticians who provide the care in retailing smart in demonstrating what the patient is seeking People buy from people.When we “connect,”wewinnot only in the fourth quarter but in upcoming 2018. I truly enjoy in staff development of your staff and management teams with TSO University, to the execution you expect to run during the foruth quarter as we maximize the profit in creation of the best patient experience. Your patients today seek no “friction” getting in today for an eye exam, utilization of their health savings plan, partnering with an eye care professional in managing the health of their eyes as well as their families; and purchasing a new pair of eyeglasses that creates excitement as its truly an emotional exchange of time for services and proclamation to their friends through social media. It’s the best part of Winning in the fourth quarter, is that positive online review obtaining during our follow up after the purchase is completed! Everything counts and that’s the true difference, service after the sale! Ask me at Steve@tso.com to who does that without exception and the success they have enjoyed that includes not allowing “no “ as an reply to questioned asked when services are sought! Winning in the fourth quarter is upon us and we look forward, as the practice consultant team of Rosie, Roland and John to empowering your teams in meeting the goals set together! Go Texans, Go Cowboys, Go Astros & GO TSO!