Developing the Right Message
Developing the right message is a process that begins with research. When Rhymes went to work for Texas State Optical, we had the benefit of working with information gathered from TSO’s target demographic through focus groups. From this research, it became clear that the message of “Caring” was of utmost importance to a patient when selecting an optometrist.
Focus on Eye Care
Research has indicated that many patients whom have their eyes examined also purchase their eyewear from the same location. The results of such findings lead TSO to prioritize the strategy of the Legacy Campaign on what will motivate a patient to make an appointment with a highly qualified doctor, rather than eyewear specifically. Focusing on delivering each customer with a comprehensive eye exam was a key component.
The Message of Longevity
The consistent theme in every TSO ad is “Caring for The Eyes of Texas Since 1936.” TSO’s legacy is proof to your patients and potential patients that The Doctors of TSO have consistently delivered quality eye care longer than any other optical provider. Rhymes can develop an advertising campaign for your office that will include an analysis of your market and the most cost effective media available.
To take advantage of this resource, contact Rod Windham at 713-871-8980 or rod @ rhymes.com.