This week I drove over 20 miles to have my annual eye exam at TSO. Some might think I need my head examined for doing so. Why would anyone drive that far when there are so many other options available? The truth is, I trust my doctor.
The message in all TSO advertising is– “You can trust the Doctors of TSO to deliver quality eyecare to you and your family.” Those words were not chosen at random. Research conducted by TSO indicated that caring, compassionate and qualified doctors of optometry were key issues when making the decision to visit an optometrist.
I spend six to eight hours a day staring at a computer screen moving my head up and down and side-to-side to keep the screen in focus. When my doctor explained the advantages of computer glasses, it was easy for me to make a decision. Single vision lenses may help reduce the stiffness in my shoulders and pain in my neck. Considering the benefits, the investment seemed minimal. I now have a new prescription for computer glasses.
What works? Advertise your strengths. Differentiate yourself from the competition. Speak to issues that resonate with your patients. TSO’s brand is positioned on core principals that never change. The patients must identify that they can trust the Doctors of TSO with their vision, just as I have.
If you need help developing a plan for your advertising contact Rod Windham, Rhymes Marketing & Advertising, firstname.lastname@example.org or call 713-871-8980