Compliment local advertising with External Marketing!
The following are some marketing ideas that you can use in your local community:
Referral contest: Offer a weekend at a deluxe hotel to the patient who refers the most new patients to the practice during the year. Announce the contest on your practice web site and in a flyer given to patients as they depart the office.
Local Retailer Co-Promotion: Partner with a local retailer that targets the same demographics as your most loyal and highest spending patients (beauty salons, luxury car dealers, weight control clinics, high-end jewelers, travel agents, high-end clothier, and spas). Offer a free gift if one of their customers brings in a receipt and then use the TSO lens cloth as the free gift. Rhymes can prepare Counter Card announcing the promotion to be placed at the partner’s location. Or you could send $50 gift certificates to the partner’s customers who are not current patients of the practice.
Prize Drawing: Place a fishbowl in a favorite local restaurant near your practice. Offer a free weekend getaway at a luxury hotel in a prize drawing to anyone who puts a business card or entry slip into the fishbowl. Gather the names and addresses of the entrants and send a $50 gift certificate to each who is not a current patient.
Church Donation: Approach the business manager or head of development of your church or synagogue. Offer to mail a $25 gift certificate to church members who are not current patients and to donate $25 to the church for each certificate redeemed.
Community Lectures: Speak about eye care to local service clubs, civic groups, senior centers and nursing homes. The AOA provides lecture material.
Pharmacist Outreach: Introduce yourself to pharmacists in your community and offer to treat patients who appear at the pharmacy suffering from red eye or other ocular complaints. Provide referral cards to the pharmacists. You could also provide the pharmacy staff with $25 gift certificates for their personal use in return for referring patients.
For more information, please contact Vice President of Account Services, Rod Windham at firstname.lastname@example.org or by calling 713. 871.8980.