Which is more important in advertising, the frequency or the message? For advertising to be successful, it must be both. The following are three top reasons a business should be advertising day in and day out:
A study conducted by the U.S. Department of Commerce revealed the following: 11.6% of Americans changed residences between 2010 and 2011. Of those moves, 7 in 10 relocated within the same county, nearly 2 in 10 moved from a different county within the same state and approximately 1 in 10 moved from a different state. What happens to their shopping habits? They change, of course. These new residents are looking for a business they can trust. They are also searching for the same quality and customer service they found in their previous location.
When it comes to advertising, what people encountered a month ago, a week ago, or even yesterday is mostly forgotten. According to Advertising Age, the average consumer encounters between 254-5,000 messages per day. The best remembered business is the business that is consistently present and has a great message.
People Don’t Make Decisions Overnight
Research has found that there are four stages to the buying cycle. When it comes to products or services, with the exception of groceries, consumers take a long time to make a purchasing decision. Hit-and-miss advertising means your ads will hit and miss. Being present all the time means the advertiser will be in the consumer’s mind when it comes time to make an important buying decision.
What works in advertising? Be there with a good message and be there all the time!
The Rhymes Team is available to help your office advertise a good message and all the time. Contact Rod Windham at firstname.lastname@example.org or (713) 871-8980.