Roy Spence is Co-Founder and Chairman of GSD&M, a national and leading marketing communications and advertising company. He is also now Co-Founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their purpose. Along with Haley Rushing, Roy co-authored the Wall Street Journal bestselling book, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.
Roy’s passion is entrepreneurship. He deeply believes that entrepreneurship is the miracle of America. His mantra is “Don’t Do Mild” in work or life; follow your dreams, follow your passion, and follow your purpose.
His moving speech can be summarized by this statement:
“The organizations and leaders who will create the future will all have one characteristic in common: they will be ‘Purpose Inspired.’ They will be driven to improve lives–not as philanthropy, but as the core business strategy. Winning on Purpose will be the mantra and the accelerator of passionate employee engagement, life improvement innovations and exceptional and sustainable performance. “– Roy Spence
After his presentation, Roy surprised all in attendance with a book signing of his national bestselling book, It’s Not What You Sell, It’s What You Stand For. The book provides an inside look at the secret ingredient of high performing organizations: Purpose.