The Power of “NO”

Often times our biggest challenge is not deciding what to do, but rather deciding what NOT to do. It is easy to become distracted with every new idea, clever gimmick, or novelty trend that comes along.

When Steve Jobs returned to Apple as CEO in September of 1997, one of the first decisions he made was to focus the company on a few, core products. Prior to this time, Apple manufactured dozens of different desktops, laptops, servers, printers, digital cameras and a variety of other non-profitable products. He understood the importance of saying “no.”

The private practice profession is constantly exposed to people offering new ideas, marketing gimmicks, discount alliances and the magic key to creating unlimited success. With all of this noise, it is easy to take your eye off the ball and gaze at the latest “shiny” idea.

Understanding and implementing fundamentals of customer service and providing our patients with an environment that is focused on them is what delivers the highest level of care and builds large and profi

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