The Management and Business Academy for Eye Care Professionals recently surveyed independent optometrists about their current website management. Within the study doctors were asked how they use social networks and what the benefits are. The chart below reveals that 64% use social media to increase the frequency of communication with patients, and 62% to stimulate patient referrals.
If your practice has a social media presence, what do you consider to be the benefits of this presence?
So what does this reveal? Communication with patients online has become extremely important in the growth of your practice.