Second Quarter Marketing Tool Kit is Now Available

The 2017 second quarter toolkit has been distributed to all TSO offices! Inside of this powerful marketing guide, each office is provided with hands-on tools that can be used throughout 2017 to strengthen your position in the community as the total eye care expert.

Ask your Practice Consultant or Market Coordinator for help with budgeting your 2017 marketing and advertising or more.

Process of Implementing an In-Office Video

  1. Schedule a time with your market coordinator to record in your office. Please note that each recording will take up to an hour and it is recommended to schedule your recording before the office opens.
  2. During this meeting, your marketing coordinator will discuss your video goals, including your target market. Your market coordinator will bring to the meeting a list topics and scripts to consider for video recording.
  3. Decide on your final video topic and script. Utilizing the new TSO Network video services, you and your staff will record your video. Upon final editing, your market coordinator will submit your video for final review and approval.
  4. Upon approval, your market coordinator will work with appropriate parties distribute the video and get your office on the track to marketing success.