2018 Fourth Quarter Marketing Guide and Tool Kit

8 | 2018 Fourth Quarter Today’s consumer is on the move and digital mobile communication is the way many people receive their information. Did you know that a majority of Americans under the age of 35 say they get their news on Facebook? That is astonishing. Let’s put that community to work for your practice. The overall message of the importance of an eye exam before benefits expire will connect with patients that have satisfied their yearly deductible, but have yet to have their annual eye exam. Social Media TIPS With Facebook, you can purchase an advertising campaign that connects directly with your office website scheduling feature and deliver the convenience that this generation demands. Contact your Market Coordinator to help set up an effective Facebook advertising campaign.