2018 Fourth Quarter Marketing Guide and Tool Kit

MARKETING GUIDE & TOOL KIT | 5 3 3. Patient Appreciation/Gift with Purchase The patient appreciation kit is designed to help you deliver a final, quality message of appreciation to your patients about the care they’ve received as they depart to share their experience with friends and family. Kit Includes: • TSO Shopping Tote Bag: These fashionable tote bags come in a coated white stock with rope handles and a metallic blue TSO logo. They are an excellent way to display the TSO brand when patient purchases are tucked inside and carried out the door. It’s a perfect accompaniment to any high-end eyewear purchase • $25 Patient Appreciation Gift Certificate: This gift certificate thanks patients for their visit and provides a $25 new patient referral gift certificate for others they may know in need of quality eye care. • Thank You Patient Receipt Envelope: This envelope thanks patients for letting you care for their eyes and provides plenty of space inside for receipts, business cards, appointment reminders, warranties and prescriptions. • Thank You Post Card: Send this post card out to your patients and thank them for trusting you with their vision.