2018 Fourth Quarter Marketing Guide and Tool Kit

4 | 2018 Fourth Quarter With the emphasis on the upcoming New Year, this is a great time to explain to patients the importance of multiple pairs when planning their resolutions. This includes sunglasses, sports goggles, and safety glasses. 2 2. Multiple Pair Sales TIPS These are some effective ideas of how you can put together an in-office promotion to increase your revenues per patient visit. Brainstorm with your office staff on other ideas. One word of caution, think of ways other than discounting. There are lots of ways to build sales without discounting the price of eyewear or your services.