2017 Fourth Quarter Marketing Guide and Tool Kit

2 | 2017 Fourth Quarter This marketing guide provides you with hands on tools that you can use throughout the fourth quarter to strengthen your position in the community as the total eye care expert. We have provided a variety of promotion items that you can use to successfully promote your office and build awareness of your practice in your community. Building sales for your practice can be done by increasing the number of patients that you see during a given period of time or increasing the amount that you sell to each patient you see. Provided are elements that will help you do both. Your Marketing Tool Kit During this time of year, your office is filled with people who have made appointments in order to take advantage of using their year- end benefits. Take advantage of this by using point of sale material to offer increased value for those who are visiting and add to your average revenue per patient. In Office Promotions TIPS As you spend time reviewing the guide, you’ll find that some tools will be more useful to you than others. That’s why it’s a tool box of ideas, and you can pick and choose which ones are right for your practice.