2018 Third Quarter Marketing Guide and Tool Kit

2 | 2018 Third Quarter This marketing guide provides you with hands on tools that you can use throughout the third quarter of 2018 to strengthen your position in the community as the total eye care expert. We have provided a variety of promotion items that you can use to successfully promote your office and build awareness of your practice in your community. Building sales for your practice can be done by increasing the number of patients that you see during a given period of time or increasing the amount that you sell to each patient you see. Provided are elements that will help you do both. Your Marketing Tool Kit During this time of year, the majority of your patients are gearing up for back-to-school. During the third quarter, patients are taking the precautionary measures to ensure their children are prepared for the upcoming school year and ready to learn. During these months, spend time educating parents on the importance of visual learning and the benefits of a child receiving a proper eye exam. Also encourage parents to consider what safety lenses the students might need for their fall sports activities. In Office Promotions TIPS As you spend time reviewing the guide, you’ll find that some tools will be more useful to you than others. That’s why it’s a tool box of ideas, and you can pick and choose which ones are right for your practice.