2018 2nd Quarter Marketing Guide and Tool Kit

4 | 2018 Second Quarter With emphasis on outdoor activities, use the valuable patient face time to emphasize the importance of protecting eyes from harmful UV Rays. Provide examples of how patients can incorporate protection into their recommended prescriptions. This includes sunglasses, sports goggles, and safety glasses for the whole family. 2 2. Family Bundling TIPS TRY IT OUT: Increase your revenue per patient by curat- ing an in-office promotion. Design a display of frames that can provide protection for a family! Brainstorm with your office staff on other ideas. One word of caution, think of ways other than discounting. There are lots of ways to build sales without discounting the price of eyewear or your services.