2018 2nd Quarter Marketing Guide and Tool Kit

2 | 2018 Second Quarter This marketing guide provides you with hands on tools that you can use throughout the second quarter of 2018 to strengthen your position in the community as the total eye care expert. We have provided a variety of promotion items that you can use to successfully promote your office and build awareness of your practice in your community. Building sales for your practice can be done by increasing the number of patients that you see during a given period of time or increasing the amount that you sell to each patient you see. Provided are elements that will help you do both. Your Marketing Tool Kit During this time of year, the majority of your patients have used the first months of the year to get focused on re-dedicating themselves to their overall health. During the second quarter, patients are taking action and getting active as the weather begins to warm. People take initiative during the months of April through June to spend time outside and increase their outdoor activities. During these months, spend time educating patients on the importance of protecting their eyes from ultraviolet (UV) rays and harmful blue light. In Office Promotions TIPS As you spend time reviewing the guide, you’ll find that some tools will be more useful to you than others. That’s why it’s a tool box of ideas, and you can pick and choose which ones are right for your practice.