TSO Network Update - September 2019

September 2019 z 5 Bausch +Lomb hosted a Wetlab, an informative lecture and hands-on presentation led by renowned expert Dr. Maria Walker. Attendees discovered the features and benefits of the Zenlens TM family of scleral lenses, which included hands-on learning about fitting, handling the lens, and troubleshooting the Zenlens TM scleral lens. ClearVision led a refreshing course on frame board and inventory management. David Friedfeld discussed how a well-managed frame board is at the heart of every successful optical dispensary. He also discussed the importance of taking initial extra time to review and analyze frame boards carefully. The course guided staff members through frame board management so offices can improve their bottom line while the everyday business is easier to manage. CareCredit presented their application tools and guided attendees on how to introduce CareCredit to patients. Included in the course were best practices to save time and effort with the CareCredit application tools, including CareCredit direct, and QR codes. Practice Compliance Solutions covered the four major compliance areas that impact every health care provider, which include HIPAA, Human Resources, and hazard OSHA. The lecture also provided insight into the future and changes that will help shape these areas. On Tuesday morning, EyeCarePro discussed the TSO.com website and demonstrated what patients are looking for, how they search for vision care, and what offices can do to see more new patients. Tools discussed was Google My Business, what’s new on website designs, and how to measure marketing results were discussed. Dr. John Rumpakis led the Doctors of TSO in his discussion on the “Independent Practice in the Era of Health Care Reform.” Dr. Rumpakis addressed the ethical and legal issues surrounding clinical practices as the healthcare market expands and transforms into a consumer-driven environment. Attendees learned how to manage the top medical presentations most optometrists encounter daily while minimizing risk from a compliance and coding perspective. Mark Hinton led the staff development lecture. His course focused on a range of topics that included retinal screening communication development, the fundamentals of the patient handoff, overcoming the patient walk-out, and more. Dr. Peter Pham, a Professional Responsibility Course led by RSO, and Zeiss Vision filled the Tuesday afternoon schedule. Zeiss Vision held an ZEISS i. Terminal Mobile training to assist offices in comprehending how the product can help differentiate TSO practices from the competitors, reduce office redos, and increase multiple pairs. The conference closed with a private reception under one of Lost Pines’ most giant oak trees.