TSO Network Update - March 2018

March 2018 l 21 Marketing & Advertising continued on next page Second Quarter Toolkit The 2018 Q2 tool kit has been distributed to all TSO offices! Inside of this powerful marketing guide, each office is provided with hands-on tools that can be used throughout 2018 to strengthen your position in the community as the total eye care expert. Ask your Practice Consultant or Market Coordinator for help with budgeting your 2018 marketing and advertising or more. Process of Implementing an Annual Marketing Plan 1. Schedule a time with your practice consultant and market coordinator. 2. During this meeting, your practice consultant and marketing coordinator will discuss your annual or quarterly budget. Your market coordinator will bring to the meeting a list of local publications to consider for print advertising and information on digital marketing options. 3. Decide on your final budget based on your marketing choices. Utilizing the tool kit marketing budget template, your market coordinator will submit a breakdown of your quarterly purchased for final review and approval. 4. Upon approval, your market coordinator will work with appropriate parties to initiate your marketing and get your office on the track to marketing success.