TSO Network Update - January 2019

January 2019 z 3 TSO Network Reimburses Continuing Education Recognizing the importance of both doctors and office associates continually learning and improving their clinical skills and knowledge, the TSO Network will reimburse Network members for the cost of continuing education. The criteria is that the education must be approved for either hours recognized by the Texas Optometry Board or the American Board of Opticianry. If the education is received at a conference, meeting or convention for which there is a registration fee, then the fee is pro-rated by the total number of hours available or a maximum of six hours for each day of the conference, convention or meeting. The TSO Network will not reimburse doctors or office associates for travel or lodging expenses associated with the education course or courses, but only for the education itself. To request reimbursement, please write out a request by letter or email explaining the course topics and total number of hours taken and the cost of the education. Please attach or include copies of receipts or verification that the education was purchased and attended. If you have any questions, please contact Mary Han at mary@tso.com . EyeCarePro to Host USER GROUP Meeting on January 27 How to grow revenue using digital marketing. Bring your iPad or notebook computer. We’re going online to be up close and personal with your office. Listed below is an agenda for the day. 1. How vision care patients use digital tools 2. What’s search marketing? 3. Mobile, desktops, iPads and how you look on the web 4. What’s up with TSO.com? 5. A close up look at your office website and how to make immediate improvements. 6. Google My Business for a competitive advantage a. Hands on review of your Google My Business b. A personal look at your REVIEWS and how to improve 7. Social marketing … Facebook, Twitter, and Instagram 8. All about exam-leads and why they are critical 10. Does local search marketing work?