TSO Network Update - January 2019

20 z January 2019 A sense of awesome shoppers can’t wait to tell their friends about. Raving fans have to go online and share their feelings and experiences. They don’t have to be incented with money; they want to share their discovery with their social tribe. People don’t rave about average. That’s a high mark to meet, but you’ll know you’re gaining ground by looking at your Facebook recommendations, your hashtag on Twitter and your site traffic. Make sure you find ways to share the best recommendations and reviews prominently on your site and via your own social network because new shoppers will believe a reviewer they’ve never met much more than they will trust your words about your own customer service. In Sum How to compete with Amazon and against online retailers isn’t easy but the reality is it is no different than competing against other brick and mortar retailers. Until and unless you create an engaging shopping experience based on providing your shoppers with a sense of discovery, a sense of fun, a sense of belonging and a sense of pride, you’re pretty much like 90% of your competition trying to make money from the same brands they are. Crafting a retail strategy takes time and effort but so does any business worth giving your all to. And if you aren’t willing to give you all to it, it’s probably time for a change This article was originally published on RetailDoc.com and reprinted with permission from Mark Phibbs. Northshore TSO Elements to Successful Trunk Show We asked Priscilla Diosdado of Northshore TSO about their recent trunk shows and she provided some excellent feedback that contributed to their success and small tips. “We started about four weeks in advance and started to contact vendors and call patients to let them know about our event. We had great days, both not record days, but very high grossing days. Contacting vendors and patients is key. We passed out flyers and at Northshore we displayed it on our LED Sign.” When asked about developing certain aspects of the event to provide a better customer experience, Priscilla mentioned: • Keep music and food in its own designated area • Have two doctors in the office • More laptops/work stations • Have a designated area for patients with appointments • Have designated associates for registrations/greeting, photo booth, kids area, and cleaning at every hour • Have a list for each vendor with our retail pricing • Thank you handouts for patients to receive on their way out • Thank you email blast with photos of the event • Have a display for prizes • Have patient appreciation banners • More outdoor décor to draw attention • Staff to wear the frames / color contacts from vendors present • Provide vision screenings