TSO Network Update -February 2018

24 l February 2018 First Quarter Tool Kit The 2018 Q1 tool kit has been distributed to all TSO offices! Inside of this powerful marketing guide, each office is provided with hands-on tools that can be used throughout 2018 to strengthen your position in the community as the total eye care expert. Ask your Practice Consultant or Market Coordinator for help with budgeting your 2018 marketing and advertising or more. Help the Internet Work for You Every month in Texas there are 100,000+ Google search queries for vision care. i Patients searching for an eye doctor, contact lens, eyeglasses, eye-doctor-near-me, TSO, eye exam, and eye-exam-near-me. Enough patients looking for vision care to fill every exam calendar in every TSO office … twice over. Help the internet work harder for you. It just takes your commitment to see a significant return. Update your website: See up to 9 exam-leads per month. A clear, direct, helpful, website telling new patients about your practice with at least one picture, insurance information, an easy click-to-call phone number, and a helpful map. Add Search Optimization and see 27 exam-leads per month. The top 3 search listings see 61% of patients. The first page 92%. Fall back to the second page and you only have 8% chance of getting the phone call. ii Include an online schedule display and see 48 exam- leads per month. Patients want to see your availability. Make it easy for patients to choose you over the competition. Search Marketing increases the average office exam-leads to 61 per month. Search marketing generates instant traffic, enhances your search ranking, and reminds first time visitors to return and book vision care with your office. Search marketing grows more effective every month. When you are ready Bing/Yahoo are the 35,000 Texas vision care searches per month. Take the next step up. Ask your TSO Practice Consultant, Marketing Manager, or call EyeCarePro and we’ll help make the internet work harder for you. i Google Adwords Keyword Planner January – December 2017. ii Search Engine Watch Steve Poley, EyeCarePro