I recently returned from my trip to visit Eye Designs. The experience was great. They drew up plans on how to make the best use of available space in my office. I was able to look at all the display options available to better merchandise my frame collections. I am sure that like me, most doctors have the attitude that “anything that can hold frames is a display cabinet.” I did learn that that is not necessarily true. For example, there is a difference between a luxury car showroom and a used car lot.
There is lots of planning and research on the best flooring, lighting, color scheme, and which vehicles to display in the showroom, which usually are the most expensive cars, in a luxury showroom. The same can be said for our optical displays. I truly saw how the proper LED lighting makes the colors in eyewear very vivid. While we know that learning is 80% visual, I would make the case that purchasing any product is 80% visual.
I am also glad I have chosen to use a third party for my insurance claims. I have attempted this in the past with less than favorable results, so I was hesitant to try again. This time, with Optometric Business Solutions, the experience has been much better. Claims are getting processed daily and I have updates to billing and coding changes. They helped clear up my receivables. I strongly urge everyone to attend the upcoming conference in Houston that will be led by Drs. Cass and DeLoach of Optometric Business Solutions. They will not only cover the billing aspect, but teach you how to operate in a HIPPA compliant office.