I’ll let you in on a little secret… It took me quite some time until I started loving spending time on Facebook, but it took no time for me to love the concept of using success stories to create better customer engagement and increase revenue.
Learn to LOVE the potential for social-networking with your patients! If you work hard at it, eventually, your patients will promote your practice for you and that’s real power of social media.
Engage, Engage, Engage
Start with your own humorous pictures and thought-provoking commentary. Use optical illusion photos to challenge your followers or use Google to find some fun, interesting facts about the eyes. Use YouTube to post links to helpful articles or videos that may help you patients. Diversify the content you post to achieve the greatest results.
A few minutes of genuine attention every few days will go a huge distance towards making you seem accessible to your patients. People love getting attention and this practice builds loyal advocates for your brand.
Track Your Progress
There is a bit of science to maximizing your results on Facebook and like with any scientific method, it is important to experiment, to test theories and to track results.
On Facebook, this means using the tools that Facebook provides to watch the trend of your ‘fans’ interactions with your posts.
- Are you getting new ‘Likes’ regularly?
- Do you see a rise in the number of people “Talking About This”?
So, where do you find these helpful instruments? Click the link on your Facebook Page Admin Panel that says “See All” beside “Insights” to see all the helpful analytics Facebook provides.
Experiment with different content and types of posts to see what works best with your audience. Be as human and genuine in your interactions with your patients as you are with them in person and they will LOVE you for it!