Some of you may have participated in Essilor’s Power of 3 Event in 2014, and we hope that you were able to see some results from it. This program is being continued in 2015 and enrollment has already begun. This year it’s called the Power of 3x because in addition to Crizal, Varilux, and Transitions, Xperio UV will now be included.
Last year, the program resulted in 1.7 million locator searches by consumers. Participating ECPs were seen on the locator by six new patients per week. This is a huge opportunity to drive new business into your practice.
For those of you not familiar with the program, Power of 3 is a national patient incentive program intended to help grow independent ECP practices through national advertising, an exclusive ECP locator, and consumer rebates on branded products. Enrolled practices will be listed on the locator and given rebate pads to pass on to patients.
The patient can earn up to $90 on eligible products (Crizal, Varilux, Transitions, and Xperio UV).
Here’s how it works: Essilor will have TV advertising about the Power of 3 rebate throughout April 1 – September 30, 2015. At the end of the commercial, consumers are directed to an online ECP locator. You can only get on the locator by enrolling in Power of 3. Once you enroll, you will be mailed rebate pads, in-office materials, and you will be listed on the locator.
When a patient purchases Varilux, Crizal, or Transitions, they will be given a rebate form to fill out and send to the fulfillment center with their receipt. They get $10 for each of those three products. If they get all 3 products, they get $30. And then, if they get a second pair with Xperio UV, they can triple their rebate.
Article provided by Essilor of America. For more information on the Power of Three Event, visit www.powerof3event.com.