New Year, New Benefits! Maximize Your Benefits Campaign

Happy New Year to all the patients with new employee benefits. Consumers get smarter every [...]

Special Events and Gatherings are Back

There’s something special about being able to gather together with others, maybe that is why [...]

Time to Maximize the Year End

As the year end approaches, patients look to get the most from what they have [...]

Back-to-School Search Activity Increases July thru Labor Day

All parents are concerned about their student’s vision, especially families that need corrective lenses. Parents [...]

Covid-19 – A Year’s Review From The Doctors of TSO

Over the past year, Shareholder Doctors have had to pivot their offices in the wake [...]

One Easy Tip to Boost Your Recall System

This article excerpt was reprinted with permission from GPN. A Bird in the Hand How’s [...]

Welcome Customers Back with New Window Films

As Texas reopens to the public, elevate your customer experience by investing in new window [...]

Max-Benefits in the New Year

By: Steve Poley and Ari Weintraub, EyeCarePro While 2020 was a tough year, the TSO [...]

TSO Wins Back-to-School and Finds More

By: Steve Poley, EyeCarePro The August/September Back-to-School marketing package generated 29% more exam-lead phone calls [...]

Exam-Leads Not Exams Yet!

By: Steve Poley, EyeCarePro Patients find vision care in many ways. Digital platforms like websites, [...]