Category Archives: Social Media

Setting up a Google Places Page

As a local business it is important to spend the time to set up your Google Places page, as it is one of the most valuable and cost-free tools. It is quite easy to set up and completely free.  To get started, you will submit your basic info at You will submit your business name, website URL, description […]

Engaging with your Patients on Facebook

A recent survey by Roost, a social media analytics and marketing platform, determined which posts yield the highest levels of interaction amongst local business fans and followers.  You might think the answer is Facebook advertising, but it’s not.   To get more likes and comments try these tactics: -Photos & Videos (50 percent more impressions […]

The Six Stages of Social Media

I recently read this article about the 6 stages of social media, from awareness to acceptance.  As someone who’s business is in social media I skipped a few of the stages, but can clearly see the thought process laid out in the article.  I hope you find this article as humorous as I did.   […]

Facebook Owns 95% Of Social Networking Time

According to an analysis of comScore data provided to us by web publisher Ben Elowitz of Wetpaint, Facebook accounts for 95% of all social networking, making it the epicenter of online connections. Having a strong presence on your customer’s news-feed is likely the best social exposure for your business. Consistently  posting informative and engaging content will keep your audience engaged.   (Article […]

Promoting the Houston Livestock Show & Rodeo™ Through Social Media

For the past several years, The Doctors of TSO have been contributing to the Houston Livestock Show and Rodeo™ scholarship program that helps Texas youth afford the cost of a college education.  TSO is proud to continue this tradition in 2012.  In addition to this donation, participating offices are giving away free tickets to the Houston Livestock Show and […]

Have You Tried Using Facebook Questions?

What is Facebook Questions? Facebook Questions lets you get recommendations, conduct polls and learn from your community on Facebook.  Why should I use Facebook Questions? Facebook questions generate more user interaction than the typical post. Questions can be used to learn more about your community. You might try asking patients what types of frames they […]

Are You Ready for Facebook’s Timeline? Tip #1

You may have noticed Timeline, the new Facebook layout for personal and business pages. It has been an optional feature, until now. Beginning March 30, 2012 all Facebook business pages will switch to the new layout. Here is the first tip to get you started: Add a Cover Photo You will now need to add […]